Wayne has been an active leader in global commerce for many decades. He was Vice President of GM Overseas Development Corporation & Director of New Business Development for Africa and the Middle East during the early nineties, and later led Strategic Planning and Marketing Planning for GM do Brasil in Sao Paulo. Wayne was appointed to the Global Chevrolet Brand Board in 1998 and served in that forum for the balance of his time with General Motors, becoming the senior voice of the Chevrolet brand globally for many years. Wayne also served as Regional Director, Sales & Marketing for GM’s South America, Africa & Middle East region and was an executive member of the Regional Strategy Board. In 2006, Wayne was appointed President & Managing Director of Chevrolet Europe to re-launch the brand across 37 countries and turn-around a struggling business. During this time, Wayne also held the titles of Vice President GM Europe, VP of GM International Operations, CEO of Cadillac Europe, and in 2010/11, CEO of GM Europe.
Today, Wayne is the Founder and CEO of Gr8Road Partners based in Naples, Florida, which is focused on global business strategy, management consulting, executive coaching and new business development. In addition, he has advised and supported multiple automotive marketing companies which provide services ranging from digital, direct & probability-based marketing solutions for automotive retailers, to social media and showroom selling tools for the automotive market in the US. In 2013, Wayne served as Chief Marketing Officer of VW of America, and is currently on the executive team and advisory board for Akervall Technologies Inc., a world-class producer of SISU mouthguards & SOVA night-grinding mouth guards. When possible, Wayne donates his time as a mentor and advisor to individuals, start-up companies and organizations in North America, South America and Europe.
